Speed Networking Event

My Role

Designer, Social Media Marketing Coordinator, Project Manager

Timeline

8 weeks

Software

Adobe Illustrator, Adobe InDesign

The career center at my university hosted a Speed Networking event, in hopes that students will be able to practice their networking skills and feel more confident in making professional connections. Employees from Microsoft, Amazon, Boeing, and many more joined to talk to the students and provide career guidance.

I was requested to design the branding for the event while applying it to a variety of applications such as posters, trifold table numbers, and social media posts.

Introduction

I started the process by doing an analog and digital sketch. I then put together a visual audit to show my managers and if there’s any feedback on the brand.

Ideation

After having a design check-in meeting with my managers, they were content with the color palette and font choice. However, they felt that the lockup was too sporty and didn’t fit the image of the event. They especially liked the “Speed Racer” poster and wanted to take a more retro, 80s kind of imagery for the event.

I took my manager’s feedback on going towards a retro style and designed imagery that fit with the visual language.

Final Logo + Color Palette + Type